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Selling over on Christmas

While everyone is singing jingle bells and Merry Christmas, it can be demotivating to expect to sell your property to a buyer with a good price.

Little do you know that, if you’re trying to sell your home as the tinsel’s going up. There are some little known advantages to selling through Christmas and New Year.

Though obviously, selling in this season will have challenges. Many agents close up shop and have a break, people get distracted with presents and parties, and let’s face it… most of us are just plain exhausted.

sold on christmas

But if you find yourself selling over the holidays, don’t despair. In some ways, it can be a good thing. As what they say always look at the glass half full than half empty.

Increased Potential

Though it’s a busy time of year, most people have more time to scout properties they've had an eye on. Normal work schedules make viewing lots of properties a challenge. but because its the holidays, workload and commitments slow down, motivated buyers have much more time to search through properties that appeal and get out to see them.

Positivity

With less work and more merriment, people  are generally feeling happier and more relaxed over the holidays. When buyers are cheery, they’re in a better mood to negotiate and more likely to act - or to buy!

 

Young businessman relaxing in office

Even more, starting a new year and wrapping the previous one makes most people reflective. It’s a time of taking stock and reinvention – the perfect state of mind for moving on to a new home and a new chapter of life.

No Competition

Selling at the height of Spring or Autumn means you’ll need to work hard to stand out from a crowd. There are usually less properties on the market over Christmas and New Year, meaning motivated buyers will have fewer prospects to tempt them.

Spring fallout

The Spring selling season is winding down, and many who've parted with their home are now on the hunt for their next property.

If the season was competitive they’ll be a good number of people who missed out on their dream home and need to close the deal before the end of the year.

Auction aversion

sbs_sell_5

A great way to produce top prices for properties in certain areas are Auctions, but auctions can be intimidating for a lot of buyers. Fortunately, they tend to shut up shop over Christmas and don’t pick up until the new year.

If you’re selling through that period, more than likely you’ll be selling via private treaty, which will put many buyers at ease.

Romantic appeal

Depending on where you live and how you decorate, a home can have a unique appeal during the Christmas season. If your target market is families, you can tastefully dress your property so it lives and breathes the perfect family Christmas.

romantic appeal

Buyers can get more emotional over the holidays, so appealing to the heart strings isn’t as taboo as usual. Embrace the season and you’ll connect with others who love it.

Rental transition

The rental market gets noisy this time of year. Leases are up, and people are working out their next step – new place to rent, or, for many, time to finally buy. Catch them while they’re in transit.

Paperwork

Tax requirements or strategic maneuvers, end of year bonuses, administrative headaches…

There’s a bunch of reasons buyers might want or need to get their paws on a new place before Auld Lang Syne kicks in. Make it a smooth proposition for them and bundle your property as the solution to their problems.

So if you're selling over the holidays, don't fret! Just do your homework and be good. who knows, maybe Santa will deliver the perfect buyer for you!

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